Cereal Box Goodies

In checking out these Cereal Box Premiums from circa ...1950's, I wondered, how is it possible that cereal boxes actually had COOL stuff in them?  Now days you can find things like 'tongue tattoos' or stickers, but who wants that when you can have some of the quality stuff they used to surprise us with ?





















I researched these little tin circles with car names on them for awhile, I wasn't sure they had much value, but they sure did look cool.  In my research I found that Wheaties had quite the cool collection of goodies in their boxes.  So check em out - I think the avid car memorabilia collector would LOVE these -

--  (thx - Sarah, blog writer / daughter in law to owner, Billy)